Vidwan-ID : 133419



  • Prof Shailja Dixit

  • Professor
  • Amity University, Noida
Publications 2011 - 2024

Publications

  • 25
    Journal Articles
  • 4
    Book Chapter
  • 2
    Book
  • 3
    Book-chapter
  • 2
    Editorial
  • 1
    Review
  • 1
    Other
  • 2
    Projects

Citations / H-Index

39 Citations
4 h-index
2 Citations

Google Scholar

Co-author Network


Expertise

Management

Entrepreneurship, Women entrepreneurship, Corporate Social Responsibility, Sustainability, Marketing, Consumer Behaviour, Retail

Personal Information

Prof Shailja Dixit

Female
Amity University Amity Road, Sector 125
Noida, Uttar Pradesh, India - 201301


Experience

  • Professor

    Amity School of Business (Noida)

    Amity University, Noida


Qualification

  • PhD


Doctoral Theses Guided

2022

Corporate Social Responsibility: A Study of Manufacturing Sector in Uttar Pradesh Region

Amit K Srivastava, Amity University

2022

Impact of Social & Personal Factors on the Consumer Buying Behavior- A Study on the Purchase of Organic Food in Uttar Pradesh

Shivani Kalra, Amity University

2020

ROLE OF SOCIAL MEDIA IN CONSUMER BEHAVIOUR: A STUDY OF OUTBOUND LEISURE TRAVEL IN INDIA

Snigdha Singh, Amity University

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2022

Corporate Social Responsibility: A Study of Manufacturing Sector in Uttar Pradesh Region

Amit K Srivastava, Amity University

2022

Impact of Social & Personal Factors on the Consumer Buying Behavior- A Study on the Purchase of Organic Food in Uttar Pradesh

Shivani Kalra, Amity University

2020

ROLE OF SOCIAL MEDIA IN CONSUMER BEHAVIOUR: A STUDY OF OUTBOUND LEISURE TRAVEL IN INDIA

Snigdha Singh, Amity University

2020

REDESIGNING MARKETING STRATEGIES TO COMBAT E-COMMERCE EFFECT: A STUDY OF FASHION BRICK & MORTAR RETAIL INDUSTRY

Himanshi Agarwal, Amity University

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Membership In Professional Bodies

2010

Indian Commerce Association

Permanent

2010

Indian Commerce Association

Permanent

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Membership In Committees

2019

Entrepreneurship Cell

Head

2019

Entrepreneurship Cell

Head

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Research Projects

Understanding Motivation, Challenges andOpportunities to Increase Private HospitalsEngagement to Service in Pradhan MantriJan Arogya Yojana in Uttar Pradesh

Funding Agency : ACCESS Health International, Inc

Assessment of Enablers and inhibitors inMenstrualHygiene Management: A study ofWomen of Awareness and Practices in SemiUrban Areas of Central Uttar Pradesh

Funding Agency : National Commission for Women

Understanding Motivation, Challenges andOpportunities to Increase Private HospitalsEngagement to Service in Pradhan MantriJan Arogya Yojana in Uttar Pradesh

Funding Agency : ACCESS Health International, Inc

Assessment of Enablers and inhibitors inMenstrualHygiene Management: A study ofWomen of Awareness and Practices in SemiUrban Areas of Central Uttar Pradesh

Funding Agency : National Commission for Women

Read Less